William FluhartyBrand and Product Management

 Will Fluharty is pursuing his MBA from the University of Wisconsin-Madison with a focus on Brand and Product Management. Originally from Maybee, Michigan, Will graduated with a Bachelor’s of Science in Management from the United States Military Academy at West Point, NY in 2009. During his junior year, he participated in a project that involved a visit to the New York City advertising firm McCann New York, which sparked an enduring interest in marketing and the way that brands are promoted and developed over time.

Upon graduation, Will commissioned as a Second Lieutenant in the U.S. Army Infantry, and served in a variety of leadership positions over the next eight years, most recently as the commander of an Air Assault Infantry company during a deployment to Helmand Province, Afghanistan in 2016. His time in the military has given him a wealth of experience with building and leading diverse, cross-cultural teams, and seeking solutions to complex, ambiguous problems in high-stress environments. Will received an Honorable Discharge from active duty on August 1, 2017, and is excited to expand his education and further develop as a leader during his time in Madison.


During his free time, Will can usually be found in a CrossFit gym, enjoying a book in a coffee shop, or spending time with his wife, Celsie and dog, Maizey.