Alexandria WebbBrand and Product Management

Alexandria Webb began her career with Boys & Girls Clubs of America (BGCA) as a part of the Brand and Digital Strategy team. During her time with BGCA, Alexandria worked with internal and external partners to create a user-friendly ecommerce website for branded merchandise. She also managed the relationship with a third party research agency in effort to facilitate more data-based decisions that allow for targeted recruitment and donor marketing activity.


In order to gain more experience with data analytics, Alexandria joined as a Brand Analyst where she conducted analyses to determine what type of content resulted in higher customer engagement in-store and online. Based on her research, she implemented online content changes that resulted in an incremental sales increase of $3.1M for her brands.


Armed with experience in ecommerce, retail and data analytics, Alexandria is looking to stretch her creative wings with an MBA specializing Product & Brand Management earned from the Wisconsin School of Business.


In her free time, Alexandria likes cooking paleo-friendly meals and traveling abroad with friends and family.