Alison HeimertMarketing Research

Alison will earn her MBA with a focus in Marketing Research from the University of Wisconsin-Madison. After graduating from Miami University in 2014 with a double major in Strategic Communication and French, Alison moved to Columbus, Ohio and began her career at Alliance Data Card Services, a marketing and loyalty company focused on building branded credit programs. Through Alliance Data, Alison had the opportunity to be a part of a rotational program and gain experience in marketing, sales, and operations. Upon completion of the program, Alison’s career at Alliance Data focused primarily in project management. She has executed email and direct mail campaigns, managed the creation of credit card packages, and on-boarded new clients. She has supported a variety of brands such as Victoria’s Secret, Ulta, Forever 21, Buckle, Express, and Meijer. 

After shadowing someone on the Consumer Insights Team at Alliance Data, Alison found a passion for marketing research. It is Alison’s innate curiosity and ability to use data to tell a story that will make her successful in the marketing research field. Alison hopes to use her project management background and passion for marketing research to analyze consumer behavior in the food and beverage industry.

 Alison grew up in the Chicago area and attended multiple Wisconsin football games with her family as a kid. She looks forward to all of the good food and breweries in Madison. In Alison’s free time, she enjoys yoga, running, traveling, cooking, and volunteering for organizations such as Girls on the Run.