Amanda LeeBrand and Product Management

Amanda Lee is currently pursuing her MBA at the Wisconsin School of Business with a specialization in Brand and Product Management.  Six years ago, she hit the ground running after receiving a bachelor’s degree in food science from the University of Illinois at Urbana-Champaign by joining an international food ingredient company as part of their R&D Department. 


She worked enthusiastically in R&D for a year before stepping up for an emerging markets technical sales role in Korea.  While living and traveling abroad, she was able to leverage her technical skills and learned business acumen to support, manage, and grow new business in Korea and Japan.  Amanda especially enjoyed working with key business decision makers in identifying gaps in the marketplace to provide innovative and unique food ingredient solutions catered to local customer perception and experience.  After 4 years, Amanda accepted a new position with an ambitiously growing chocolate company to expand their business.  She was able to continue working to manage accounts and deliver specialized solutions to customer and end consumer concerns.


Amanda is enthusiastically returning back to school to obtain her MBA and continue expanding her opportunities in the CPG industry.  Her passion to provide solutions to an ever changing consumer market drives her to exceed beyond expectations and always be ready to take the next step to progress. 


When she is not obsessively wandering aisles of the super market to find new products, Amanda enjoys challenging herself with long runs while listening to news, learning new recipes, tasting new food and drinks, and traveling.