Lindsay BergerBrand and Product Management
Lindsay Berger will receive an MBA in Brand and Product Management from the University of Wisconsin-Madison, which is also where she received her Bachelor of Arts in journalism and Spanish. As an undergraduate, Lindsay pursued a range of communications opportunities, from writing for the campus newspaper to interning in the Wisconsin Capitol. After graduating, Lindsay began her professional career at Epic, an electronic health record company in Madison, Wisconsin. She started as a technical writer, and over time, her work evolved to focus on persuasive writing and project management for communications initiatives. It was through this shift to more strategic forms of communication that Lindsay became passionate about the role that words can have in transforming customers’ viewpoints and decision-making. She’s excited to combine this passion with the business acumen she’ll develop at UW-Madison. 
Hailing from northern Wisconsin, Lindsay is a true Wisconsinite: Lover of cheese, brewer of beer, cheerer of Packers. In her spare time, she likes to see what the rest of the world has to offer. She studied abroad in Buenos Aires, Argentina, took a dream trip to Southeast Asia, and most recently, explored her family roots in Germany.