Abhishek ChandnaOperations and Technology Management

Abhishek Chandna is an MBA Candidate in Operations and Technology Management at the University of Wisconsin-Madison. He completed his bachelors in Electrical and Electronics from Birla Institute of Technology and Science, Pilani and graduated in first class with distinction. During his tenure at BITS, he was the founder member of literary club, the secretary of the academic association and the head of the networking club. These positions offered him powerful insights into aspects of branding and public relations.


Abhishek got the first professional flavor of marketing during his internship at Dupont where he conducted a thorough customer analysis and market research and designed a low-cost prototype of a brushless DC motor. Dupont now plans to patent the design.


After graduation, he accepted a position with Florists' Transworld Delivery(FTD). At FTD, he had the privilege of being associated with one of the E-commerce majors. He worked with the senior management to optimize the product cost which resulted in 10% cost reduction, Also, it gave him valuable insights into aspects of buyer behavior and implementation planning.


Following this role, Abhishek moved to Bengaluru and secured a position as a Business Intelligence and Analytics Consultant at Thorogood Associates. His first stint at Thorogood was designing a CRM system for an international CPG conglomerate. He assisted them in tracking their consumer and market insights by reviewing metrics such as sales volume, market share, profit projections and pricing. Throughout his tenure at Thorogood, Abhishek has designed and developed several end-to-end BI systems for multiple clients, primarily in the CPG sector. He has also led multiple requirement gathering sessions with key business heads from various countries in the client organization and communicated with users from close to 12 countries. His leadership in this effort has paid off and organizations have seen a healthy global sales growth.


External to work, Abhishek has been an active member of a non-profit organization, Nirmaan and is committed to empowering the underprivileged. He is also an avid reader and likes to apply his creative thoughts into actions. He has a research publication in the IEEE Journal. He also likes to spend time in the gym and has experience in conducting LesMills HIIT trainings.


Abhishek is confident that an MBA from the Wisconsin School of Business coupled with his multifaceted skills, interests and unique professional background will enable him to build a successful and illustrious career in the Operations and Technology Management sector.