Andrew EggumBrand and Product Management

Andrew Eggum graduated from the University of Minnesota’s Carlson School of Management in 2012 with a degree in Marketing and International Business. After graduation, he accepted a role in market analytics with Nielsen, where he spent five years on the on-site client service team servicing General Mills at their headquarters in Minneapolis. During his time as an analyst on the team, he worked on General Mills’ frozen portfolio, was promoted to a shopper insights role focused on retail customers, and later to a role servicing the meals and baking division which serviced long-standing historical brands such as Pillsbury, Totino’s and Old El Paso.


During his tenure on the General Mills Nielsen team, Andrew delivered several wins for Nielsen as well as the client, highlighted by a large-scale shopper segmentation, survey, and database deployment that resulted in several retail customer wins for General Mills as well as over $600K in revenue for Nielsen. He gained experience in several different types of analytic measurement including merch flow analysis, innovation assessments, and shelf assortment studies.


Beyond his day to day work responsibilities, Andrew was nominated to the Diverse Leadership Network, a Nielsen interest group focused on pushing diversity and inclusion initiatives at the company through a community of cross-functional associates with senior leadership potential. Outside of his career, Andrew enjoys playing soccer, watching the Minnesota Wild as a season ticket holder, and traveling internationally with his wife.