Biography
Michael RennerfeldtBrand and Product Management

Michael Rennerfeldt graduated from Iowa State University in 2016 with a Bachelor of Science in Agricultural Business. Upon graduation, he accepted a role as a Sales Specialist with Tyson Foods Inc. In this role, he was responsible for managing daily sales operations on 13 accounts with varying business needs stemming from the different purposes they served in the US beef supply chain as distributors, processors, and foodservice operators. During his time in this role he increased total sales volume over all accounts by 8.6% and after 18 months was promoted to a new role as a Sr. Sales Specialist. In his new role, he also assumed responsibility for the largest account by volume in a sales territory spanning 10 states and was able to help contribute to a year-over-year volume growth of 22% with the region’s largest customer. During this time, he also spearheaded a project working cross-functionally with sales accounting and IT to modify a sales process to increase visibility into shipping variances between order processing system and product that shipped on order. The modification of this process helped decrease replenishment time on orders that shipped short on product due to the improvement in visibility, giving his company a greater ability to react.

In his time outside of work Michael likes to spend his time practicing functional fitness, watching college football, and spending time with friends and family. He is extremely excited about joining the Center for Brand and Product Management at the Wisconsin School of Business to sharpen his ability to build a meaningful story about a product or service using data and information to strengthen a consumer’s connection to a brand’s purpose.