Patrick LueckBrand and Product Management

Patrick Lueck is excited to return to the University of Wisconsin-Madison to earn his MBA from the Wisconsin School of Business Center for Brand and Product Management. As an undergraduate with an uncommon double major in Marketing and History, he explored the ways that organizations and powerful brands create and adapt culture to define the human experience through compelling stories and innovative products. He is eager to further his education through specialized coursework and apply lessons learned throughout his career to help shape the future of brand creation and management. Upon completion of his MBA, Patrick hopes to work for an organization focused on making a positive impact with its products or services.


After graduating, Patrick spent a year in Denver, CO before relocating to the Milwaukee, WI area to work for the professional tool company, Milwaukee Tool. In addition to working on conventional power tools, Patrick managed Milwaukee’s line of battery powered Heated Jackets which earned him a great deal of popularity from friends and family in cold climates. In his various roles as a Product Manager he had the opportunity to lead the new product development and marketing process from start to finish on many occasions. Multiple products he worked on are currently sold in national retailers including Home Depot. Patrick gained extensive experience collaborating with global design, engineering, and manufacturing teams to bring product ideas to life. Additionally, he found a passion for building strategic communication plans to help customers connect with his products and the Milwaukee® brand.


Patrick grew up in Appleton, WI where he learned to love Green Bay Packer Football. He enjoys spending summers outdoors – especially around lakes and mountains – and exploring new cities in search of the world’s best old fashioned, coffee shop, and record store. In his free time, he enjoys working out and re-living his glory days in community basketball, volleyball, and flag football leagues.