Will RosenheimerBrand and Product Management

Will Rosenheimer is an MBA candidate in the Center for Brand and Product Management with a background in technology, business development and social enterprise. He began his career at Groupon, where he gained a deep understanding of the complex relationship between marketing, customer acquisition and brand loyalty. He later served as a Kiva Fellow, working with microfinance institutions and entrepreneurs across Nicaragua, El Salvador and Peru, before moving to Colombia to build and scale a crowdfunding platform for social and environmental businesses. Most recently, Will led business development for BCycle, a division of Trek Bicycle Company, collaborating with public and private partners to develop bike share programs across the country.


Will’s desire to pursue brand management has grown from a fascination with the ways in which brand identity and culture influence consumer behavior. He holds a strong conviction that business can and should be used as a tool to create positive impact for our communities and the environment. He envisions a world where the most successful companies are not only leading in profitability, but also in creating positive social impact and environmentally sustainable practices and products. Will aims to apply his MBA to lead brand and product strategy at an innovative company that incorporates these principles of responsibility and sustainability.

A Wisconsin native, Will earned his B.A. from Colorado College in 2010 where he studied International Political Economy and Spanish. He enjoys traveling, foreign affairs, live music, downhill skiing and playing bluegrass mandolin. He also lends his time as an active board member of Working Capital for Community Needs, a local non-profit organization.