Biography
Brad LewisBrand and Product Management

Brad Lewis graduated from Brigham Young University in 2013 with a Bachelor of Arts in Advertising. After graduation, he accepted a role at Leo Burnett as an Assistant Account Executive on the Allstate Insurance account. In this capacity, Brad gained in-depth experience leading brand marketing across TV, social, and digital media channels. A year into this role, he proactively presented a plan to his SVP of how Allstate could pilot an innovative form of digital advertising, which convinced Brad’s SVP to allocate a team of three people behind the proposal. Brad and his SVP presented this proposal to their Allstate client, who adopted it into a $2MM national advertising campaign.

 

This display of Brad’s marketing expertise led to a job offer from his client to join a newly formed Allstate digital marketing center of excellence team. In his first three months at Allstate, Brad led a cross-functional team of developers, media buyers and analysts in establishing a new digital marketing process. This process was adopted across the entire enterprise and has been used on all 500+ digital advertisements for the past 2.5 years. The success of this process led to Brad’s promotion to Assistant Marketing Manager. In this expanded role Brad persuaded VP-level leaders to approve his $540K initiative to improve the targeting of digital advertisements, resulting in a 50% lift in consumer response and 20% lift in media efficiency. This initiative is slated to roll out across the entire $12MM digital buy and is estimated to save $2.4MM.

 

Outside of work, Brad enjoys playing and composing music, volunteering as a scoutmaster of a Boy Scouts of America troop, and spending time with his wife and two children. He is excited to pursue an MBA at the Wisconsin School of Business Center for Brand and Product Management in order to strengthen his business management skills.