Rachel Lionberg


Rachel LionbergWisconsin School of Business

Rachel Lionberg is Associate Vice President and Managing Director of the University of Wisconsin Foundation and Alumni Association (WFAA).  Rachel leads the overall fundraising strategy for the Wisconsin School of Business (WSB) and oversees the WSB Development team. She drives the comprehensive campaign efforts for the WSB and leads the Campaign Steering Committee for the School. Rachel also manages a high-level portfolio of donors in the Madison, Milwaukee, Chicago, and Colorado regions. As part of the WFAA’s Development Leadership Team, Rachel contributes to the overall strategy and culture of the University of Wisconsin’s development efforts.

Rachel began her development career in Annual Giving at Loyola University Chicago, where she led annual giving efforts for the institution’s Phonathon program, as well as several programs and colleges. She then began her major gift focus with the Loyola University Chicago School of Law, where she managed a national portfolio of major gift donors, oversaw the reunion class giving efforts, and coordinate board and volunteer engagements. Rachel moved into the exciting environment of business school development when she joined the University of Chicago Booth School of Business advancement team as a major gift fundraiser, where she focused largely in the Midwest region. Prior to joining the WFAA, Rachel held leadership positions in development at the University of Colorado’s Leeds School of Business where she led a team of accomplished development officers, directly supported the Dean and other University leadership, managed an international portfolio of major gift supporters, and secured significant funding to launch priority initiatives at the institution.  As a Wisconsin native and a long-time admirer of the rich history of the University of Wisconsin, Rachel was delighted to join the WFAA in February 2016.

Rachel holds her BA in Communication and English Literature, and her MBA in Marketing and International Business, both from Loyola University Chicago. She and her husband reside in Madison where they enjoy exploring the vibrant social, culinary and cultural scenes that the city has to offer.

Phone: 608.308.5147

Email: rachel.lionberg@supportuw.org