Alice L. Ferris


Alice FerrisGoalBusters Consulting

Alice L. Ferris, MBA, CFRE, ACFRE, founding partner of GoalBusters, has more than twenty-five years of professional fundraising experience, not including her tenure as the “top cookie salesperson” in Girl Scouts. Alice started her fundraising career as a volunteer at Wisconsin Public Television in Madison, Wisconsin, blowing bubbles onto the set during pledge breaks for the Lawrence Welk Show, which launched a nearly 30 year affiliation with public broadcasting.

As part of her services in outsourced development for small nonprofits, Alice is Director of Development for KAWC Colorado River Public Media in Yuma, Arizona and interim Director of Development for KGHR Navajo Public Radio in Tuba City, Arizona. Prior to launching her consulting practice full time, Alice served as Director of Development for Lowell Observatory, Foundation Director for Flagstaff Medical Center, and Director of Development for KNAU Arizona Public Radio. During her tenure at Lowell Observatory, the membership program more than doubled, and during her time at KNAU, she led the station to its first $1 million fundraising year. As Foundation Director for Flagstaff Medical Center, Alice directed FMC’s grant program, providing over $1.3 million in support to community health in the Flagstaff area.

Alice was the 90th professional worldwide to receive the Advanced Certified Fundraising Executive (ACFRE) credential. Alice is the 2015-2016 chair of the ACFRE Credentialing Board and also serves on the boards of directors of CFRE International and the AFP Foundation for Philanthropy-Canada. Previously, Alice served as 2009-2010 Vice Chair, Member Services for the Association of Fundraising Professionals (AFP) International and continues to be an active volunteer, among other volunteer commitments. She is a two-time honoree as AFP-Northern Arizona Fundraising Professional of the Year.

Alice is recognized for her on-air presence on many public television and radio pledge drives, and on top-revenue generating national PBS fundraisers, including Masterpiece: Downton Abbey, The Civil War, Inside Foyle's War and Suze Orman's Financial Solutions for You. Alice is also a well-reviewed and frequent keynote and workshop presenter throughout North America.

Alice earned her Bachelor of Arts with a double major in Radio-TV-Film and Economics and her Masters of Business Administration with a double major in Accounting and Management from the University of Wisconsin-Madison. She obtained her Certified Fund Raising Executive (CFRE) in 1999 and is certified through 2017. Shereceived her ACFRE in 2010 and has also been an AFP Master Teacher since 2006.