T Schooley
Tanya SchooleyDirector Marketing Insights, ImmunologyAbbVie

Tanya joined AbbVie Biopharmaceuticals in February 2016 as Director of Marketing Insights in Immunology.  She is leading cross-franchise marketing insights for Humira, one of the industry’s biggest selling products of all time.

Tanya joined AbbVie from Kraft Foods where she held several positions of increasing responsibility over the past 20 years.  She was the Consumer Insights & Strategy lead for Oscar Mayer Cold Cuts, Oscar Mayer Innovation, Kraft Mac & Cheese, Kraft Pizza Business Unit and Walmart Shopper Insights.  Most recently Tanya was the Sr. Director of Consumer Insights & Strategy for the Kraft Beverages Business Unit, which included flagship brands like Capri Sun, Kool-Aid, Crystal Light, MiO, Maxwell House, Gevalia and McCafe Coffee. 

Tanya is a graduate of the University of Wisconsin – Madison.  She holds both a Bachelor of Business Administration degree in Marketing & Management and a Master of Science degree in Marketing Research from the UW. She remains active within the A.C. Nielsen School of Marketing Research and recently was the chair of the program’s External Advisory Board Executive Committee.

Quote From Tanya:

"I am part of the A.C. Nielsen Center External Advisory Board to collaborate with other board members, stay current on emerging topics and interact with the students.   I enjoy giving back to the Center and having the opportunity to help shape the future of the program.  It is very rewarding to be involved in decisions intended to give new students beginning their career in Marketing Research a better chance of success.    I believe the two most important characteristics you need to possess are an endless curiosity and the ability to make the complex simple.  Staying curious and asking smart questions will lead to more strategic discussions.  Doing this in a simple way, even when the issues are complex, focuses everyone on solving the right problem."