Klaubauf
Biography
Christine KlaubaufDirector Insights and Analytics North America Adult and Feminine CareKimberly-Clark

Christine has been with K-C for 22 years, working across all of our K-C brands in both individual contributor and leadership roles.  In her current role as Director Insights and Analytics Adult and Feminine Care, Christine leads a team of research professionals, helping them to influence strategic marketing decisions that impacted growth for some of K-C’s top brands in North America.  This involved understanding what drives consumer behavior and how we can influence that behavior, while being the voice that ensures our businesses keep the consumer at the center of all we do.

Christine spent the majority of her time at K-C in Analytics.  In her most recent analytics role as the Director North American Analytics, she helped drive the evolution of the NA Analytics Team from one primarily focused on providing syndicated data and managing vendor relations to a group focused on contributing to brand value through a focused set of advanced analytic capabilities.  Under her leadership, K-C’s ability to leverage ROI analytics, pricing and promotion analytics, and new product launch tracking, contributed significant amounts to the our brands’ bottom line.   

Prior to joining K-C, Christine spent 7 years with Nielsen.  She received her Masters of Business Administration from UW Oshkosh, as well as her Bachelor of Science Degree in Mathematics from UW-Green Bay.  Christine lives in Wisconsin with her husband, Mark and their two sons, Austin and Nicholas.