Beth Bubon
Biography
Beth BubonSenior Director, Innovation and Portfolio Transformation Insights - North AmericaPepsiCo
Beth is currently the Director of Analytics for PepsiCo's North America Nutrition brands where she works on such iconic brands as Gatorade, Tropicana, and Quaker.  Her position primarily focuses on media measurement and optimization, pricing strategy, and overall demand assessment.  

Prior to joining PepsiCo, Beth has held several positions in analytics and insights at Kraft Foods and Hillshire Brands (formerly Sara Lee).   She holds her M.B.A. in Marketing from the University of Wisconsin in Madison.  Although she has lived in Chicago for 17 years, she is a native "Wisconsinite" and a huge Badger fan.