Tsvetan T
Tsvetan TsvetkovSVP Marketing EffectivenessThe Nielsen Company
Tsvetan “T.” Tsvetkov, Senior Vice President – Marketing Effectiveness at Nielsen has 20 years’ experience (7 years with Nielsen) in marketing analytics and consulting.  T. is responsible for working and driving value with Nielsen’s largest Marketing Effectiveness clients in the CPG space. Previously he led the Nielsen US MMM practice overseeing analytics, delivery, implementation, and ongoing consulting for clients in the CPG, Technology, Financial Services, Automotive, Beauty, Restaurant, and Non-profit industries.   
“T.” received his B.A. in Economics, from the University of Chicago, and his M.A. (ABD) in Economics from Washington University in St. Louis.  As an undergraduate at the University of Chicago, T. was a research assistant for Nobel Laureate Robert Fogel at the Center for Population Economics.   
Prior to joining Nielsen, “T.” worked at Marketing Analytics and  Kestnbaum Consulting.   
“T.” lives in Chicago with his wife and 3 children.