Wednesday, May 21, 2014Center for Brand & Product Management BlogUpending Marketing Orthodoxy: Creating a Sense of Ownership Can Backfireby: Liad Weiss

Invoking a sense of ownership is a familiar strategy in marketing. It is well established that people are more likely to purchase an item if they already feel like they own it. For example, Nike makes... Read More

When a U.S.-based company expands overseas, it increases the number of jurisdictions in which it earns revenue, and its earnings are taxable in both the foreign jurisdiction and the United States.... Read More

Wednesday, April 30, 2014Forward Thinking Faculty BlogPick Your (Family) Partners Wiselyby: Debra Holschuh-Houden

In the past year I have worked with more than one family business on the topic of shareholder (or buy-sell) agreements. Some of the families have worked together harmoniously, while others have had... Read More

Wednesday, April 23, 2014Strategic Human Resource Management BlogHow to Manage Your Team’s Mood for Creativity and Productivityby: Russell Coff

The spring issue of Update magazine features my research on how mood affects entrepreneurial creativity. The best entrepreneurial ideas come out of a two-phase process. First comes an idea generation... Read More