Kristin comes to us from Spectrum Brands where she was a senior brand manager for Remington shavers for the past three years. She has extensive experience in marketing, marketing research and business management. Most recently, Kristin has been involved in various research projects such as qualitative and quantitative concept testing, pricing optimization, as well as general consumption data analysis. Prior to Spectrum, Kristin worked at GlaxoSmithKline Consumer Healthcare North America for two years, managing brands such as Aquafresh, Abreva, Debrox and Chap-et. She has also held marketing positions at W.W. Grainger, Inc., GMR Marketing and Wheel & Sprocket.
Kristin has strong ties to UW-Madison. She earned her MBA in Marketing and Entrepreneurship from the School of Business in 2002. She was very active in student activities during her tenure at UW. She was Co-President of Graduate Business Association, a Student Ambassador for the School of Business and a project assistant for the MBA Program Office. Upon graduation, Kristin continued her active involvement with the business school as a member of the Wisconsin Business Alumni Board of Advisors.
Current Topics in Marketing Research
Applied learning class for A.C. Nielsen Center students demonstrating how the industry is using and applying marketing research techniques.
(MKT/MKT 765), .
Contemporary Topics (MKT 765 Section 20), Fall 2007.
Contemporary Topics (MKT 765 Section 20), Spring 2008.
Contemporary Topics (MKT 765 Section 18), Fall 2008.
Contermporary Topics (MKT 765 Section 21), Spring 2009.
Contemporary Topics (MKT 765 Section 23), Fall 2009.
Contemporary Topics (MKT 765 Section 23), Spring 2010.
Contemporary Topics (MKT 765 Section 26), Fall 2010.
Contemporary Topcis (MKT 765 Section 26), Spring 2011.
Contemporary Topics (MKT 765 Section 24), Fall 2011.