The A.C. Nielsen Center for Marketing Research, a part of the Wisconsin MBA program at the Wisconsin School of Business, was established in 1990 and is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. The Center was created to train MBA students in the specialized ideas, issues and techniques of marketing research as well as to help discover and disseminate new marketing research knowledge.

The Marketing Research MBA offered through the A.C. Nielsen Center is the premier full-time MBA program with a specialization in marketing research in the country. Students are given the business acumen to work in cross-functional teams, the research and methodological foundation to successfully manage research projects and the marketing knowledge to translate results into business programs that impact the bottom line.

Biannually, the A.C. Nielsen Center hosts an industry conference and welcomes alumni, the external advisory board and industry friends of the Center to campus for a full day of learning and networking.

Recently, the A.C. Nielsen Center has explored executive education; hosting an annual executive educational conference in partnership at the Fluno Center in order to help educate marketing research and brand management professionals on new industry trends.

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