Monday, March 24, 2014Marketing Research BlogSpeed Networking at the Executive Advisory Board Meetingby: Justin Hawkins

This month, the Nielsen Center had its executive advisory board (EAB) meeting. It is always great to reconnect with our board members. They are so willing to talk to all the students and give insight... Read More

Friday, February 28, 2014Marketing Research BlogThe Benefits of Student Involvementby: T.R. Snyder

Having finished our pre-jump drinks, a large group of Wisconsin MBAs, including some faculty members, emptied their buses at the Polar Plunge site. Many folks were in silly costumes. I saw 80s workout... Read More

Wednesday, February 19, 2014Marketing Research BlogLearning by Exampleby: Zach Smith

My first year in the A.C. Nielsen Center for Marketing Research has offered me and my classmates many opportunities to develop and prepare ourselves for our post-MBA careers. A major reason I decided... Read More

Wednesday, February 19, 2014Marketing Research BlogThe Hult Prize: Competing for the Whyby: Eliza Swedenborg

After the meeting my teammates run off in different directions, each moving on to other Friday afternoon obligations. It was yet another whirlwind productive meeting, and we all leave energized and... Read More