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Curriculum

MBA Experience

Year One

International Trip

Year Two

The seven-day Wisconsin MBA Experience can’t be missed (and we mean that literally). As an entering student, you will find the Wisconsin MBA Experience provides an opportunity to get acclimated to the program through a series of interactive sessions.

You take core courses as a cohort, developing camaraderie and working on cross-functional team projects. This first year also includes at least three courses in your career specialization.

Students have the opportunity to obtain international business experience during student-planned and led study tours. These tours include meetings with senior business executives, government leaders, and educators in key business locations around the world.

Preceding Year Two, students have the opportunity to complete a Summer Internship. Students who are placed in summer internships at various companies across the country have the chance to apply what they've learned in the first year at Wisconsin and grow on the job.

Your classmates will be a wonderful part of your two years at UW-Madison. Important professional networks will form during these two years, as will many strong and life-long friendships. Launch Video

Fall Semester

Your first semester focuses on the functional areas of accounting, finance, marketing and data analysis and decision making.

Financial Accounting (3)
Intro Financial Management (3)
Marketing Management (3)
Data to Decisions (3)
Team Effectiveness & Management (2)

Marketing Research (3)
Current Topics Seminar (1)

Spring Semester

Your second semester includes critical managerial tools: economics, operations, and ethics and leadership.

Ethics & Social Responsibility (1)
Business Strategy (3)
Operations Management (3)
Economics for Managers (3)

Developing New Products (3)
Qualitatively-Based Marketing Insights (3)
Current Topics Seminar (1)

Elective (3)

Intro to Sample Survey (3)
Applied Categorical Data Analysis (3)
Introductory Nonparametric Statistics (3)
Introduction to Time Series Analysis (3)
Experimental Design (3)
Customer Centric Analytics (3)
Brandwoven Experience (3)
Marketing Communications (3)
Negotiations (3)
Entrepreneurial Management (3)
Managing Behavior in Organizations (3)
Managing the Legal Environment (3)
Structural Equation Modeling (3)
Research Methods in Design (3)

Business is not transacted in a vacuum and the need for developing a global perspective is becoming increasingly valuable. The Wisconsin MBA is committed to helping you prepare to work in a global economy.

Your third semester is focused on your career specialization, and most of your course work and applied projects will be done with others who have chosen your field of study.

Consumer Behavior (3)
Current Topics Seminar (1)

Elective (3)

Intro to Sample Survey (3)
Applied Categorical Data Analysis (3)
Introductory Nonparametric Statistics (3)
Introduction to Time Series Analysis (3)
Experimental Design (3)
Customer Centric Analytics (3)
Brandwoven Experience (3)
Marketing Communications (3)
Negotiations (3)
Entrepreneurial Management (3)
Managing Behavior in Organizations (3)
Managing the Legal Environment (3)
Structural Equation Modeling (3)
Research Methods in Design (3)

In your fourth semester you will take up to five classes which include significant participation in applied projects with others of your chosen specialization, designed to enhance real-world learning opportunities.

Scaling, Factor & Cluster Analysis (3)
Quantitative Models in Marketing (3)
Current Topics Seminar (1)

Elective (3)

Intro to Sample Survey (3)
Applied Categorical Data Analysis (3)
Introductory Nonparametric Statistics (3)
Experimental Design (3)
Statistical Analysis of Psychological Experiments (3)
Design Thinking for Business (3)
Brand Strategy (3)
* Seminar in Supply Chain Management (3)
* Marketing Channels (3)
* Logistics Management (3)
Negotiations (3)
Entrepreneurial Management (3)
Product Design (3)
Statistical Experimental Design for Engineers (3)
Hierarchical Linear Modeling (3)
Introduction to the Design of Educational Experiments (3)

Wisconsin MBA

MARKETING RESEARCH

ACADEMICS

Curriculum