Friday, January 17, 2014Marketing Research NewsA.C. Nielsen Center Fall 2013 Newsletter

Check out the A.C. Nielsen Center for Marketing Research's fall 2013 edition of Focal Point, our online newsletter. Read More

Friday, July 26, 2013Marketing Research NewsSpring 2013 Newsletter

Check out the A.C. Nielsen Center for Marketing Research's spring 2013 edition of Focal Point, our online newsletter. Read More

Tuesday, May 15, 2012Marketing Research NewsCompanies Using Personal Info to Target Ads

Large retailers are using personal information like age, marital status, presence of children in the household, and the distance between the household and the store to target ads specifically to... Read More

Marketing research has looked carefully at how individuals assign “must haves” and “can’t haves” to certain product attributes when making purchase decisions. People may,... Read More