Tuesday, May 22, 2012Brand and Product Management NewsLecturer’s Loyalty Business Focuses on Marketing to Keep Customersby: Staff

Marketing Lecturer David Gee makes front-page news in the Milwaukee Journal Sentinel as CEO and co-founder of Bungee Loyalty Programs, which specializes in creating customer loyalty programs for a... Read More

Topics:david geecustomer loyalty programsbungee loyalty
Friday, March 2, 2012Brand and Product Management NewsRob Tanner Talks Google Privacy to ABC Newsby: Staff

Assistant marketing professor, Rob Tanner, spoke with ABC's channel 27 in Madison on March 1 about the changes to Google's privacy model.   Google launched 60 new privacy changes to their... Read More

Topics:Rob TannerGooglePrivacy
Saturday, February 18, 2012Brand and Product Management NewsHoerz and Team Selected as Winners in Sony Case Competitionby: Staff

On Saturday, February 18, 2012, CBPM students Brett Hoerz and Topher Stephenson joined MBA students from other top MBA programs to compete at Sony’s annual case competition in San Diego,... Read More

Topics:Sony Case CompetitionBrett HoerzTopher Stephenson
Monday, August 9, 2010Brand and Product Management NewsConsumers Trim Entertainment Budgets

Consumer spending on recreation services such as movies, sports and concert tickets dropped 4.5 percent this summer - the largest drop since the third quarter of 2008, according to an article in... Read More

Topics:Tom O'Guinnentertainmentrecreation budgets