Wednesday, August 20, 2014Forward Thinking Faculty BlogHow REITs Moderate Commercial Real Estate Markets by: Timothy Riddiough

Real estate securitization was widely blamed for causing the destructive housing bubble that rocked the U.S. economy in 2008, yet the commercial real estate sector recovered relatively quickly after... Read More

Wednesday, June 11, 2014Marketing Research BlogHow the Mind Warps Time and Distanceby: Evan Polman

A recent study found that Americans, on average, take 5,117 steps a day, drive 13,476 miles a year, and take over 10 personal and business trips per year. It is easy to assign a numeric value and... Read More

Wednesday, May 28, 2014Forward Thinking Faculty BlogOne Simple Formula for Project Successby: Scott Converse

First, I need to provide you with full disclosure: in my current role, I participate in and manage project teams, I mentor professionals working on projects, and I teach topics in project and process... Read More

Wednesday, May 21, 2014Center for Brand & Product Management BlogUpending Marketing Orthodoxy: Creating a Sense of Ownership Can Backfireby: Liad Weiss

Invoking a sense of ownership is a familiar strategy in marketing. It is well established that people are more likely to purchase an item if they already feel like they own it. For example, Nike makes... Read More