Bachelor of Business Administration (BBA)

The Wisconsin School of Business Bachelor of Business Administration (BBA) attracts talented, energetic, creative students who are known for their strong work ethic and technical capabilities. While at the University of Wisconsin-Madison, students experience innovative coursework directed by leading scholars in business. They have opportunities to connect with outstanding alumni for applied learning, mentoring, and general life-experience lessons. As part of the world-renowned University of Wisconsin-Madison campus, undergraduate students enjoy access to an unlimited wealth of activities, clubs, and life-changing opportunities.

Our school has a long tradition of innovation in how we teach and what we teach, particularly through our applied-learning activities. Students apply classroom knowledge to real-life experiences such as the Burrill Business Plan Competition, which awards tens of thousands of dollars annually as seed funding for new entrepreneurs. Real estate appraisal and development projects involve real local properties. The investment club gets involved in real investments. The Accenture Leadership Center exposes students to leadership training used in top-rated corporations.

As a Wisconsin BBA student, you join a friendly and challenging environment where you can build an experience just for you. Surrounded by a vibrant campus life and a great city, the Wisconsin School of Business at the University of Wisconsin-Madison is an ideal place to work, play, and make a difference in the world around you.