Privacy Statement

To help us assess content usage and navigation patterns on our site, the Wisconsin School of Business and the Division of Information Technology collect and analyze overall web server data.

Host names and/or IP addresses are collected and only associated with individual users where required to do so by law, or in the good-faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual.

The data that is collected may be used to generate aggregate statistical reports.

We collect information that you volunteer such as your name, email address, postal address, phone number, and other information necessary to process your request.

Use of Cookies and Other Technologies

The Wisconsin School of Business uses “cookies” to personalize your online experience. A cookie is a small text file that is placed on your hard drive. Cookies contain information—including personal information—that can later be read by a web server in the domain that issued the cookie to you. The information that cookies collect includes the date and time of your visit, your registration information, your session identification number, and your navigational history and preferences. In some cases, our third-party service providers may also use cookies, web beacons, and other technologies on our sites.

You have the ability to accept or decline cookies. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, you may not be able to sign in or use other interactive features on our site and services that depend on cookies but you will be able to perform basic navigation through the site.

In addition to cookies, we may use other technologies, including single-pixel gifs (also known as web beacons) on our websites and in promotional email messages or newsletters. Web beacons allow us to measure the actions of a user opening the page that contained the web beacon. We use web beacons to assist us in determining how many users have visited certain pages or opened messages or newsletters, improve user experience, and manage site content. When you click on a link on a page with a web beacon, we may record your response to customize our offerings to you.

The Wisconsin School of Business occasionally uses Online Behavioral Advertising (OBA), sometimes called "interest-based advertising.” OBA uses information collected across multiple websites that you visit—including this site—to predict your preferences or infer interests and to show you ads that are more likely to be of interest to you, including advertisements for the Wisconsin School of Business. Information about how you can opt out of third-party use of OBA cookies is found here: http://www.networkadvertising.org/choices/.

The Wisconsin School of Business may also use Google Analytics to collect site usage data and to analyze overall usage of the site. Google Analytics uses cookies in your web-browsing software to track user sessions so that it can collect data about how users view and navigate the site. The data collected never includes names, usernames, or email addresses. Individual IP addresses are collected, but they are not associated with individual users other than as noted above. You may prevent Google Analytics from collecting data by turning off cookies in the preferences settings in your browser. For more information on Google Analytics, please visit Google’s website.

What We Do with Your Information

We are committed to protecting your privacy. Under no circumstances do we rent, trade, or share your personal information with any other company for their marketing purposes without your consent. We use your personal information for internal purposes such as processing and keeping you informed.

We will periodically send you email about new services, upcoming events, opportunities at the Wisconsin School of Business, or other announcements we think you might find interesting. If you do not wish to receive such emails in the future, please click the “unsubscribe” link on any promotional email you receive from us.

Other Websites

The Wisconsin School of Business website contains links to other independently run websites within the University of Wisconsin-Madison network and to some sites outside the “wisc.edu” domain. We are not responsible for the privacy practices or the content of such websites.