Read the fall issue of Update magazine, filled with stories about the innovative enterprises and breakthrough ideas created by our passionate community of alumni, faculty, and students.

Assistant Professor Robin Tanner investigates why some types of product placement increase the likelihood of TV viewers to watch ads.

Marketing Professor Thomas O’Guinn received the Association of Consumer Research’s
Long-Term Contribution Award for his breakthrough research on brand communities.
Our Full-Time MBA allows students to specialize in key fields of business,
providing hands-on learning and focused career preparation.

Latest Updates

@UWBusiness