What Are Career Specializations?

Our MBA program is meticulously crafted around a series of Career Specializations to give graduates incredible depth of expertise. Wisconsin MBA students are driven to succeed, and the “Wisconsin model” is highly focused to meet the real and emerging needs of business today. Of course, employers notice – they consistently remark at our program’s ability to produce graduates who “jump right into their position and add value quickly.” Click on a photo of a student below to learn more about their experience as a Wisconsin MBA.

Operations & Technology Management

The Erdman Center for Operations and Technology Management teaches students to master complex and integrated business problems by providing them with a systems perspective that focuses on customer satisfaction. MBA students in the Erdman Center are typically looking for positions as consultants, analysts, project leaders and business developers.

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“We are already a year ahead of a lot of our competition when we go out there for jobs because we knew exactly what we wanted to do before we came in.”

Kirk Spencer,
Accelerated Development Program - Technology Track,
Ingersoll Rand,
MBA 2011

Strategic Human Resource Management

MBA students in the Center for Strategic Human Resource Management understand that managing people is critical to organizations success but that aligning people within an organizational strategy can be challenging. MBA students in Strategic Human Resource Management puts an emphasis on quantifying the impact of human resource decisions on business performance.

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“I really wanted a program that would marry the business knowledge with the HR expertise that I would want going forward and Wisconsin’s program was very attractive because it did just that.”

Kendra Armstrong,
Global HR Development Program Intern,
Bank of America,
MBA 2011

Brand & Product Management

Students in The Center for Brand and Product Management use marketing techniques to increase the perceived value to the customer and are often accountable for their brand’s overall profit and loss. Brand managers typically work for major companies focused on consumer packaged goods. The Center for Brand and Product Management in the Wisconsin MBA is the nation’s first university based center.

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“With the direction of companies today, brand management is a huge aspect of marketing and as a brand manager you are the hub of the wheel. The University of Wisconsin program prepares you to be a successful brand manager down the road.”

Mobolaji Sokunbi,
Marketing Consultant,
Dell,
MBA 2011

Arts Administration

Founded in 1969, The Bolz Center for Arts Administration is one of the oldest business degree programs in arts and cultural management. The Bolz Center supports and advances arts and cultural managers’ education and training through the multidisciplinary MBA program and ongoing research and alumni development. Arts organizations must learn to survive as businesses in order to thrive as art.

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“I got the actual hands on learning through my part-time work and applied projects, I got to practice what I was learning and actually implement it... I learned how to manage myself and how to manage my life with values and priorities and that helps any organization.”

Syrah Gunning,
Fellowships Program Manager, DeVos Institute for Arts Management,
John F. Kennedy Center for the Performing Arts,
MBA 2011

Corporate Finance & Investment Banking

Critical analysis of corporate financial problems is the heart of The Nicholas Center for Corporate Finance and Investment Banking. MBA students in the Nicholas Center work on corporate finance engagements for a variety of companies: public and private, mature and start-up, financial and non-financial. The Nicholas Center is the only truly applied corporate finance MBA program in the country.

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“What the specialization does is it just affords you that many more great choices and opportunities to explore areas you're interested in.”

Nina Rozell,
Financial Analyst III,
Hewlett-Packard,
MBA 2011

Applied Security Analysis

The Hawk Center for Applied Securities Analysis offers students the educational experience of learning the business through the hands-on, independent management of real portfolios. Including earnings and additional gifts, the three fixed-income portfolios ASAP students manage total over $50 million. The Hawk Center is a pioneer of student-managed investment programs and a CFA Program Partner.

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“I could go into a general management program or I could go into ASAP where it would be heavily concentrated, heavily specialized, and I would get the rigorous experience I was looking for.”

Dan Walker,
Research Analyst,
Heartland Advisors,
MBA 2011

Risk Management & Insurance

Companies today face a variety of risks – legal liabilities, natural disasters and credit meltdowns to name only a few. The Center for Risk Management and Insurance ensures that its MBA students are skilled at evaluating these risks and developing the strategic use of risk measures. The curriculum integrates finance, accounting, data analysis, enterprise risk management, risk financing techniques and sustainability implications.

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“The MBA program helps you become a leader in your chosen field.”

Abhishek Gupta,
Consultant, Finance,
CUNA Mutual Group,
MBA 2011

Marketing Research

There is no better foundation to marketing action than marketing research. The A.C. Nielsen Center for Marketing Research uses research methodologies to answer the questions of why. Why do consumers purchase what they do, when they do, and for what price and what marketing techniques can be used to change or influence this behavior? Market researchers use observation methods and analytical tools to discover consumer insights to have maximum impact on business.

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“Having the marketing research specialization really makes me able to impact a company right away, but I don’t feel like there is a limit to what I can do.”

Dave Shepherd,
Senior Project Coordinator,
Gongos Research,
MBA 2011

Supply Chain Management

The Grainger Center for Supply Management has a uniquely cross-functional curriculum that integrates business process views of supply chains—including marketing, sourcing, logistics, operations, and customer service. MBA students in the Grainger Center learn how to reach across functions within their own organizations and beyond – to suppliers, channel partners and customers.

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“The things that Wisconsin values were important things to me. One of them was diversity, through the consortium, the second was the supply chain program--it’s small, focused, applied--and the companies that come here to recruit are part of our board.”

Kemllen Lee,
Logistics Operations Leader - Americas Division,
GE Healthcare,
MBA 2011

Real Estate

A deep understanding of urban economic principles as they relate to finance, investment and development are the foundations of The James A. Graaskamp Center for Real Estate. MBA students in the Graaskamp Center are also offered the opportunity to participate in the Applied Real Estate Investment Track (AREIT), which provides students with the chance to manage a $1 million portfolio in their second year.

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The dedicated faculty and staff in the Graaskamp Center, the alumni network and international experiences put me in a great position to get out into the business world and affect change within my organization.”

Jessica Shoemaker,
Associate, Corporate Workplace,
Bank of America,
MBA 2011

Why do the Nation's Largest Recruiters Rank Wisconsin Grads Among the Best?

The Wisconsin School of Business has a long tradition of producing leaders. For more than a century, our graduates have made a difference in business—and the world. Year after year, employers of leading organizations recruit our students because they know they will be hiring individuals with deep expertise.

This expertise stems from the program’s unique structure. Our highly focused career specializations shape the entire educational experience offered to our students.

The difference begins from day one. Our students are admitted directly into one of 10 career specializations within the Wisconsin MBA program, allowing them to develop deep expertise in their chosen field from the moment they set foot in the business school.

Each career specialization offers students:
  • An innovative curriculum that delves into their selected functional area.
  • Extensive applied learning opportunities to gain hands-on experience.
  • Faculty and staff dedicated to their specific area of expertise.
  • Connections to an advisory board of top executives from relevant industries who act as mentors and share industry insights.

The result: Wisconsin MBAs graduate with superior, in-depth knowledge and the ability to hit the ground running.

But that’s only part of the story. They also can call upon a breadth of knowledge provided by our general management core curriculum (courses in accounting, finance, marketing, data analysis and decision making, communications, operations management, managing behavior in organizations, and business ethics). They develop outstanding hard and soft skills. They are known for being team players, able to work with others to achieve results.

By hiring a Wisconsin MBA, you gain someone who has the skills needed for an early edge and an individual possessing the strong foundation needed to grow into a leader of your organization.

NxtMile

A team of five students from the Nicholas Center of Corporate Finance and Investment Banking visit 3M in St. Paul, Minnesota to present their evaluations of best-in-class owned real estate portfolio management processes, procedures and techniques to the company’s C-Suite executives. MBA students from this specialization take part in these Corporate Finance Consulting Engagements throughout their second-year.

The New York Times

"The university is widely considered the pioneer in niche MBA programs, having established some of the first specialized institutes within its business school in the 1990s. The university did away entirely with the general MBA in 2004, opting instead for 13 specializations, including market research and real estate..."