One question is applicable for all MBA candidates, while the other two questions are based on the career specizalization you select. The essays can be found once you create an online application. Please combine your essays into one document, label each question clearly and include your name at the top of each page before uploading them to your application.
General Essay Question:
The Wisconsin MBA considers academic integrity to be the foundation of any well-functioning academic community. Thus, it is imperative that we maintain high and exacting academic integrity standards if we are to succeed in building a community of business leaders of tomorrow. As the conduct of business is based first and foremost on trust, so our success depends on our ability to trust each other.
Please respond to the statement above. Do you agree/disagree? How does this statement reflect in the larger business context? More specifically, how does this statement reflect in both your short and long-term career goals?
Career Specialization Essays:
Based on the career specialization within the Wisconsin MBA to which you are applying please address the following:
Applied Security Analysis
Why specifically do you believe you are a good fit for a career in money management?
Please describe your history of interest or participation in the area of investments.
Arts Administration
How will the MBA in Arts Administration advance your career goals in arts and cultural management? What specific skills or abilities do you hope to gain and what do you think you will bring to the program?
Identify and describe a key issue facing the marketing, management, development, creation, or support of arts and culture today. Explain why you think this is a critical issue to arts administrators, and provide your recommendations as to how this issue might be addressed. Include specific examples from your own experience if applicable.
Brand and Product Management
What personal qualities and past experiences have most directly influenced your decision to seek a career in brand management? What are your short- term career goals? What are your long-term career goals? What would you consider one of your “dream” product management positions to be?
Give an example of a product that is marketed particularly well. Why? What is an example of a product that is not marketed well? Why and what would you do to improve it?
Corporate Finance & Investment Banking
Explain why you are interested in pursuing your MBA at this point in your life. Specifically, how will this degree impact your future career and describe your professional short term career goals.
Please describe why you should be admitted to the Corporate Finance & Investment Banking (CFIB) program, and why you believe CFIB is a good fit for you
Marketing Research
Please describe any research you conducted on graduate programs and career choices. Why did this lead you to choose the A.C. Nielsen Center for Marketing Research? What specific types of industries and marketing research responsibilities are you most interested in pursuing after graduation?
What do you think it takes to be successful in marketing research? Why? How does your past experience demonstrate your ability to be successful as a marketing research professional?
Operations and Technology Management
Briefly describe three critical operations or technology management-related issues facing global businesses today (you may narrow this down to an industry with which you are familiar). Also describe why you think they are critical and what you as a manager could do to address them.
Why are you, and what made you, interested in operations and/or technology management?
Real Estate
Why are you interested in Real Estate as your area of concentration? What specific aspects of real estate most interest you, and why?
What specific qualities and skills do you bring to the study and practice of real estate? Given your short and long run goals (Question #1), in which qualities and skills do you think you need strengthening? How do you see your development in the next two years? Please be as specific and concrete as possible
Risk Management and Insurance
Who are the individuals and/or what are the events in your life that have led to your specific interest in pursuing a degree in risk management and insurance? Please explain.
In what area of risk management and insurance are you most interested? Provide a discussion of the current key issues associated with this field and the skills you bring to efforts in addressing those issues. Be as specific as possible.
Strategic Human Resources
In what way, or in what area of Strategic HRM, do you hope to make your biggest mark and why? In answering this question, also elaborate on your earlier discussion of your short- and long-term career goals. What type of organization would you like to work for after completing your MBA? Ideally, what roles and responsibilities would you take on? Now, jump ahead 15 to 20 years, and consider the same questions. What would you like to be doing and in what kind of organization?
Thinking of the plans you have described, what are your reasons for choosing to do an MBA in SHRM at the University of Wisconsin? What is it about our program that will help you achieve your goals? Given what you would like to do, what are the advantages and disadvantages of our program relative to other programs?
Supply Chain Management
List three critical supply chain management challenges facing business today and select one to discuss in depth. Explain why the issue is important, including suggestions for how to address this challenge and examples from your own experience if applicable.
Successfully managing a business’ supply chain requires continuous innovation and leadership. What personal qualities and experiences will make you an effective leader in this field? What skills and experiences do you hope to gain and/or improve from the Grainger Center and MBA program?
Optional Essay
You may include an additional essay, the topic of which is your choice. The Optional Essay is typically used to cover any issues you may want to address to the admissions committee that are not already covered in your application. Examples include a low undergraduate GPA, gaps in education or employment history or explanations of your choice in recommenders. The Optional essay is not required.