The A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison has an extremely strong career placement record for our MBA students. Our average placement rate bests 94 percent three months after graduation. Top employers recruit graduate students from the Wisconsin School of Business for marketing research careers with research firms and top corporations. Our most recent recruiting partners for internships and full-time placement include CPG companies such as Colgate-Palmolive, General Mills, Johnson & Johnson, Kraft, Nestlé, and Procter & Gamble, as well as retailers like Target and Walmart. Additionally, our graduates accepted offers from research supplier firms including Gongos Research, Murphy Research, and The Nielsen Company.

With your Master of Business Administration degree in Marketing Research, you can take your career in many directions. Our graduates have accepted jobs with titles that include research manager, consumer insights associate, customer research manager, senior specialist of guest insights, and market research analyst.

Specific salary information for our Marketing Research MBA students can be found in the chart below:

Marketing Research Salary Statistics

Salary Statistics

Number of Students in the Class of 2013 11
Average Base Salary $94,273
Median Base Salary $95,000
Minimum Base Salary $70,000
Maximum Salary $108,000
Average Signing Bonus $18,291
Average Other Compensation $8,100
Average Internship Salary $6,301

Wisconsin MBA Graduates Are Highly Sought After for Full-Time Employment

Regardless of the career specialization you choose, Wisconsin MBAs are highly sought after by top firms because they graduate with a portfolio of skills, experience, and specialized knowledge that allows them to hit the ground running. As a graduate of the Wisconsin MBA, your preparation will distinguish you from graduates of other business schools and give you an important edge in rapid career advancement.

Our students benefit from faculty and staff in their career specializations who are knowledgeable about career paths in their particular fields. Additionally, our students are provided with extensive career services resources through a program-wide MBA Career Management staff.

Students can take advantage of extensive on-campus recruiting opportunities. Many choose to work with MBA Career Management staff to tailor their job searches to particular companies or geographic areas. The extensive networking with business professionals—a critical component of the Wisconsin MBA— becomes a bonus in seeking employment in particular fields.

The evidence of the value of the specialized approach of the Wisconsin MBA can be seen in the employment success of our students.

If you are interested in interviewing graduating students, please visit the UW’s eRecruiting Network to schedule interviews or contact UW MBA Career Services Director Blair Sanford or A.C. Nielsen Center Director Kristin Branch.