Marketing research appeals to people who think outside the box; people fascinated by questions. Wanting to know who and what, when and where, why and how, is built into their DNA. That’s why there’s no better career for them than marketing research. Every day, they interpret the answers to those questions, gaining consumer insights that offer maximum impact on business.

Your MBA in marketing research will catapult your career and future success. Career options include client-side consumer insight roles where you are charged with knowing how the brand’s consumer target behaves and bringing the ‘Voice of the Consumer’ into the business strategy. Some students want to be closer to research methodologies and therefore career options on the marketing research service provider side may be the way to go. Here you work with a variety of clients and methodologies giving you broad exposure throughout the industry. Consulting is also an option as more businesses want their business strategy to be grounded in consumer insights.

We focus on supporting current MBA students in their internship and full-time job preparation and search. From one-to-one advising and group workshops, to course facilitation and online resources, both the A.C. Nielsen Center for Marketing Research and the MBA Career Management Center strive to provide the preparation and resources needed to have each student acheive their post-MBA career goals.