Our students are the future of the consumer insights and strategy industry. They are innately curious; curious about why and how people make decisions, why certain brands perform better than others, and what companies can do to grow their business.  They are fascinated by questions. Wanting to know who and what, when and where, and why and how, is built into their DNA. 

This curiosity about consumers is what connects all of our students, regardless of their backgrounds. That’s why there’s no better career for them than marketing research.

Our MBA students come from both traditional and non-traditional educational backgrounds.  Undergraduate degrees cover both ends of the spectrum from business administration and marketing, to non-business or liberal arts degrees such as psychology and sociology as well as more quantitative fields including statistics and economics.  With an average of 3-5 years of full-time work experience, students enter our program from a wide array of industries including retail, IT, education and, of course, marketing and business.

Learn more about the current students of the A.C. Nielsen Center for Marketing Research at the Wisconsin School of Business by reviewing their biographies below.