Our students are the future of the consumer insights and strategy industry. They are innately curious; curious about why and how people make decisions, why certain brands perform better than others, and what companies can do to grow their business.  They are fascinated by questions. Wanting to know who and what, when and where, and why and how, is built into their DNA. 

This curiosity about consumers is what connects all of our students, regardless of their backgrounds. That’s why there’s no better career for them than marketing research.

Our MBA students come from both traditional and non-traditional educational backgrounds.  Undergraduate degrees cover both ends of the spectrum from business administration and marketing, to non-business or liberal arts degrees such as psychology and sociology as well as more quantitative fields including statistics and economics.  With an average of 3-5 years of full-time work experience, students enter our program from a wide array of industries including retail, IT, education and, of course, marketing and business.

Learn more about the current students of the A.C. Nielsen Center for Marketing Research at the Wisconsin School of Business by reviewing their biographies below.


Class of 2014

Bruce CourtneyMBA 2014Biography
Tracy DionMBA 2014Biography
Justin HawkinsMBA 2014Biography
Marina MallerMBA 2014Biography
Bonnie PutnamMBA 2014Biography
Sally SaMBA 2014Biography
Ted SunMBA 2014Biography
Eliza SwedenborgMBA 2014Biography
Joanna WeissMBA 2014Biography
Amy WoulfeMBA 2014Biography

Class of 2015

Kelly GoldthorpeMBA 2015Biography
Stephen GriffithsMBA 2015Biography
Ash KhandelwalMBA 2015Biography
Kujtim KociMBA 2015Biography
Simon LiMBA 2015Biography
Xiaofei LiMBA 2015Biography
Kyle NaffMBA 2015Biography
Fiona SeversonMBA 2015Biography
Zach SmithMBA 2015Biography
TR SnyderMBA 2015Biography
Jeremy SouthardMBA 2015Biography
Jenny UlvestadMBA 2015Biography