Project Assistantship Information

Each year, we award a project assistantship to about half of incoming Marketing Research MBA students. All applicants are considered for a project assistantship during the admissions process and could be awarded anywhere from one to four semesters of a project assistantship. We work extremely hard to ensure all of the A.C. Nielsen Center students have the opportunity to experience a project assistantship, whether they are awarded it during the admissions process or while in the program. 

Students selected for project assistantships will work 13 hours per week for either a semester or the academic year. They generally work on a research project for either a department or faculty member on campus or for a company. Students find these projects to be the perfect opportunity to build their résumé and apply academic knowledge.

Recent examples of A.C. Nielsen Center student applied-learning projects

  • Qualitative research for a new product development firm
  • Online research for a marketing research provider
  • Tracking research for a local financial institution
  • Research into the audience composition of public and non-profit media
  • Evaluating the effectiveness of state-of-the-art measurement tools
  • Academic marketing research for faculty members

Benefits of Project Assistantships

Students receive full tuition remission, health benefits, and a monthly stipend for each semester of project assistantship they have been awarded.  From time to time, we may also have "mini PAs" available for students, and small scholarships are often awarded in these cases. 

Applicant Requirements

All applicants to the A.C. Nielsen Center for Marketing Research are considered for project assistantships. Project assistantships are awarded based on merit. The center's selection criteria include undergraduate GPA, GMAT score, TOEFL score (for international students), essays, and personal interviews.