The A.C. Nielsen Center recognizes student achievement both inside and outside of the classroom. The Wisconsin MBA and the A.C. Nielsen Center community reward students for their hard work in the classroom, their dedication to their specialization, and their leadership within the program and student organizations. The Janet Christopher/Bob Drane Award is given to an outstanding second-year marketing research student. The Darrell Tucker Memorial Scholarship was awarded to a first year A.C. Nielsen Center student for personifying the concept of “taking a different approach” in achieving success.
The Janet Christopher/Bob Drane Award was first established in 1995 to honor and thank Bob Drane for his self-less contributions to the Center. When Janet Christopher, a storied A.C. Nielsen Center staff member, retired in 2006, Bob requested that she be added to the award as a means of recognizing Janet’s dedication to the Center.
The Janet Christopher/Bob Drane Award is given to an outstanding second year marketing research student.
Attributes
- Superior academic performance
- Informal feedback from other students regarding willingness to go the extra mile
- Informal feedback from instructors regarding student's demeanor in class
- Formal feedback from project assistant evaluations
- Willing to learn
- Does not cut corners
- Displays good citizenship
- Sets an excellent example for other students
- Conduct befitting the epitome of a Nielsen Scholar
Previous Recipients
|
| Year |
Students |
| 2013 |
Cally Thornton |
| 2012 |
Nathan Schaff |
| 2011 |
Eric Dolan |
| 2010 |
Michael Kirk & Erin Wilson |
| 2009 |
Dennis Hull & Giustina Parisi |
| 2008 |
Shining (Zhengrong) Zhang |
| 2007 |
Carrie Breisach and June Li |
| 2006 |
Mike Hostetler & Elizabeth Knox |
| 2005 |
Bryan Vaughn |
| 2004 |
Kate Krier |
| 2003 |
Sharon Mauldin Arellano |
| 2002 |
Susy Thomas |
| 2001 |
Joanne (Rincon) Ketchens |
| 2000 |
Alex Koi |
| 1999 |
William Mackison & Jan Westcott |
| 1998 |
Claire Mazzeo-Gnau |
| 1997 |
Karen Ba |
| 1996 |
Christine (Ringstad) Thurm |
| 1995 |
Monika Wingate |
The Darrell Tucker Memorial Scholarship was established in 2008 by MarketTools in memory of Darrell Tucker.
MarketTools awarded the Darrell Tucker Memorial Scholarship with purpose to further the learning of marketing research students while remembering an esteemed MarketTools colleague who valued mentorship and divergent thinking. The scholarship included a monetary award from MarketTools and recognition by both MarketTools and the A.C. Nielsen Center.
Attributes:
- Successfully completing first year of MBA at the University of Wisconsin Nielsen Center
- Actively mentoring other students
- Personifying the concept of "taking a different approach" in achieving success
- Recommendations by faculty and staff
Previous Recipients
|
| Year |
Students |
| 2009 |
Katie Metzinger |
| 2008 |
Brian Frances |