The A.C. Nielsen Center for Marketing Research prides itself on its academic excellence and collaborative culture. A.C. Nielsen Center students are open to learning and committed to achieving success both inside and outside of the classroom. We also have a strong tradition of alumni remaining involved with the Center and connected to one another. The Center continually provides alumni with career opportunities by linking them to recruiters and encourages continual education through our biannual alumni Summit.

Marketing Research Specialization

The A.C. Nielsen Center is the only full-time MBA program that offers a specialization in Marketing Research.

Project Assistantships

Most of our students are awarded project assistantships where they work 13 hours a week on marketing research projects and receive compensation of a full tuition waiver, health insurance benefits and a monthly stipend!

Connections to Industry Leaders

Our External Advisory Board members and alumni mentor students as they make important career decisions and facilitate professional networking.

Global Recognition

Our Marketing Department was ranked 4th among global business schools in the "Top Ten" subject area rankings by The Financial Times of London in 2011.

100% Internship Placement

Companies from a number of industries recruit interns from the A.C. Nielsen Center. These include General Mills, Johnson & Johnson, Procter & Gamble, MeadWestVaco and The Wm. Wrigley Jr. Company. In 2011, the average internship base salary for 12 weeks was $18,267.

Strong Full-Time Placement

The Class of 2011 had 100% job offers and full-time placements that included the following companies: Burke, General Mills, Hormel Foods, The Nielsen Company, Gongos Research, and Procter & Gamble.

Excellent Starting Salaries - The average base salary of an A.C. Nielsen graduate in 2011 was $83,062 with an average sign-on bonus of $15,368.