Tuesday, May 15, 2012
Marketing Research News
Large retailers are using personal information like age, marital status, presence of children in the household, and the distance between the household and the store to target ads specifically to certain consumers. Professor Neeraj Arora, executive director of the A.C. Nielsen Center for Marketing Research, talks with Madison television station WKOW Channel 27 how this particular data is collected and how customers are reacting.
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