You’ve carefully researched the best TVs and you’re ready to make the purchase before March Madness starts later this month. But with such a big-ticket item, you need your spouse’s... Read More

Wednesday, December 28, 2011Marketing Research BlogNavigating the Media Landscapeby: David Schweidel

For all the attention paid to digital and social media as the new kids on the block, television advertising continues to make up the lion’s share of marketing expenditures. This allocation is... Read More