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Wednesday, May 1, 2013Marketing Research BlogTo Touch or Not to Touch? The Use of Interpersonal Touch in Business Contextsby: Andrea Webb

Professor Joann Peck also contributed to this post. Imagine you’re shopping in a store. A salesperson approaches you to ask if you’re aware of a sale that’s going on right now. As... Read More

Thursday, June 28, 2012Marketing Research BlogHow Does Touch Affect Consumer Behavior?by: Joann Peck

Have you ever noticed that some shoppers are drawn to touch store merchandise? Some consumers like to handle all sorts of products, even those that they do not intend to buy. Store managers have... Read More