Wednesday, May 16, 2012Marketing Research BlogWrigley Store Visit Insightsby: Robin Day

After the company overview presentation, Wrigley China was generous enough to arrange for in-house ethnographic visits as well as multi-channel store visits with the Manager of Shopper & Market... Read More

Tuesday, May 15, 2012Marketing Research BlogWrigley Presentationby: Ben Blaweiss

Friday, April 6th was our last day in Guangzhou, and we had the opportunity to visit the Asia/PAC Headquarters for Wrigley. Our host, Anne-Laurence Picard, is the Asia/PAC director of Consumer... Read More