Thursday, June 7, 2012Marketing Research BlogDetermining the Influence of Technology on China's Small Businessesby: Chris Lawton

Near the end of our stay in Guangzhou, we each participated in a day of qualitative research with Dell. The day included a site visit to a small business for an in-depth interview and a focus group... Read More

Thursday, May 17, 2012Marketing Research BlogDell Marketing Research Projectby: Valeriya Kuts

A major educational component of our trip was collaborating with Dell, Inc. and Sentient Services (Dell’s research provider) to conduct qualitative research on technology usage in the context of... Read More