A.C. Nielsen Center[remove]
Wednesday, May 7, 2014Marketing Research BlogA History Lesson at Wrigley Field: the Segmentation of Cubs Fansby: Jenny Ulvested

Our recent Graduate Marketing Network (GMN) trip to Wrigley Field in Chicago was one of my favorite professional ball park experiences for three reasons: golf carts, architectural history lessons and... Read More

Monday, April 28, 2014Marketing Research BlogU.S. News Ranks Market Research as #1 Job. Suppliers vs. Clients?by: Stephen Griffiths

Now that U.S. News & World Report has ranked market research analyst as the #1 business job, you might be considering a career change. In my last blog post, I argued at least seven reasons why... Read More

Monday, March 24, 2014Marketing Research BlogSpeed Networking at the Executive Advisory Board Meetingby: Justin Hawkins

This month, the Nielsen Center had its executive advisory board (EAB) meeting. It is always great to reconnect with our board members. They are so willing to talk to all the students and give insight... Read More

Friday, February 28, 2014Marketing Research BlogThe Benefits of Student Involvementby: T.R. Snyder

Having finished our pre-jump drinks, a large group of Wisconsin MBAs, including some faculty members, emptied their buses at the Polar Plunge site. Many folks were in silly costumes. I saw 80s workout... Read More