A.C. Nielsen Center[remove]
Friday, September 26, 2014Marketing Research BlogProcter & Gambleby: Zach Smith

There is no doubt that the classes I take in my MBA program create a foundation for what I will need to know to succeed in my career. However, a key advantage of the University of Wisconsin’s... Read More

Wednesday, September 17, 2014Marketing Research BlogMy First Few Weeks as an A.C. Nielsen Studentby: Sarah Phillips

The first few weeks have wrapped up here at UW and what an experience so far! Everyone, no matter what age, will have that first day of school jitters. “What’s it going to be like?”... Read More

Wednesday, May 7, 2014Marketing Research BlogA History Lesson at Wrigley Field: the Segmentation of Cubs Fansby: Jenny Ulvested

Our recent Graduate Marketing Network (GMN) trip to Wrigley Field in Chicago was one of my favorite professional ball park experiences for three reasons: golf carts, architectural history lessons and... Read More

Monday, April 28, 2014Marketing Research BlogU.S. News Ranks Market Research as #1 Job. Suppliers vs. Clients?by: Stephen Griffiths

Now that U.S. News & World Report has ranked market research analyst as the #1 business job, you might be considering a career change. In my last blog post, I argued at least seven reasons why... Read More