Monday, May 6, 2013Marketing Research BlogMy First Year as an MBA Studentby: Ted Sun

Time flies, and the second semester will come to the end within two weeks. While we are working hard to prepare for those coming final exams and presentations, life is still beautiful, especially when... Read More

Topics:Wisconsin School of BusinessA.C. Nielsen Center for Marketing ResearchWisconsin MBAFirst Year MBACareerCoursesClassesInternational ExperienceInternational StudentInternational
Wednesday, May 1, 2013Marketing Research BlogTo Touch or Not to Touch? The Use of Interpersonal Touch in Business Contextsby: Andrea Webb

Professor Joann Peck also contributed to this post. Imagine you’re shopping in a store. A salesperson approaches you to ask if you’re aware of a sale that’s going on right now. As... Read More

Topics:touchshoppingsalespersonmarketingJoann PeckAndrea Webbcomfortpreferencehugcultural difference
Monday, April 29, 2013Marketing Research BlogBig Ten Plus Case Competitionby: Justin Hawkins

On Friday, April 12, and Saturday, April 13, I participated in the Big Ten Plus Case Competition at the Fisher School of Business at The Ohio State University. I, along with my three teammates,... Read More

Topics:A.C. Nielsen CenterBig Ten Plus Case CompetitionWisconsin MBACase CompetitionBest PresenterJustin HawkinsMarketing Research
Monday, April 22, 2013Marketing Research BlogOn, Wisconsin!by: Cally Thornton

The weekend of April 11-13 was “On, Wisconsin” weekend, where we welcome admitted students from the class of 2015 to campus and show them all that the Wisconsin MBA has to offer. On,... Read More

Topics:Wisconsin MBAOn WisconsinMBA Arts ShowcaseA.C. Nielsen Center for Marketing Research