http://bus.wisc.edu/mba/marketing-research/blogMarketing Research Bloghttp://bus.wisc.edu/mba/marketing-research/blog/2013/05/06/a-look-backhttp://bus.wisc.edu/mba/marketing-research/blog/2013/05/06/a-look-backTime flies, and the second semester will come to the end within two weeks. While we are working hard to prepare for those coming final exams and presentations, life is still beautiful, especially when...Mon, 06 May 2013 16:33:00 Z2013-05-06T16:43:59ZTime flies, and the second semester will come to the end within two weeks. While we are working hard to prepare for those coming final exams and presentations, life is still beautiful, especially when...http://bus.wisc.edu/mba/marketing-research/blog/2013/05/01/to-touch-or-not-to-touch-the-use-of-interpersonal-touch-in-business-contextshttp://bus.wisc.edu/mba/marketing-research/blog/2013/05/01/to-touch-or-not-to-touch-the-use-of-interpersonal-touch-in-business-contextsProfessor Joann Peck also contributed to this post. Imagine you’re shopping in a store. A salesperson approaches you to ask if you’re aware of a sale that’s going on right now. As...Wed, 01 May 2013 13:15:00 Z2013-05-01T16:39:05ZProfessor Joann Peck also contributed to this post. Imagine you’re shopping in a store. A salesperson approaches you to ask if you’re aware of a sale that’s going on right now. As...http://bus.wisc.edu/mba/marketing-research/blog/2013/04/29/big-ten-case-competitionhttp://bus.wisc.edu/mba/marketing-research/blog/2013/04/29/big-ten-case-competitionOn Friday, April 12, and Saturday, April 13, I participated in the Big Ten Plus Case Competition at the Fisher School of Business at The Ohio State University. I, along with my three teammates,...Mon, 29 Apr 2013 18:55:00 Z2013-04-29T21:06:43ZOn Friday, April 12, and Saturday, April 13, I participated in the Big Ten Plus Case Competition at the Fisher School of Business at The Ohio State University. I, along with my three teammates,...http://bus.wisc.edu/mba/marketing-research/blog/2013/04/22/on-wisconsinhttp://bus.wisc.edu/mba/marketing-research/blog/2013/04/22/on-wisconsinThe weekend of April 11-13 was “On, Wisconsin” weekend, where we welcome admitted students from the class of 2015 to campus and show them all that the Wisconsin MBA has to offer. On,...Mon, 22 Apr 2013 14:55:00 Z2013-04-22T18:32:33ZThe weekend of April 11-13 was “On, Wisconsin” weekend, where we welcome admitted students from the class of 2015 to campus and show them all that the Wisconsin MBA has to offer. On,...http://bus.wisc.edu/mba/marketing-research/blog/2013/04/12/corporate-communicationshttp://bus.wisc.edu/mba/marketing-research/blog/2013/04/12/corporate-communicationsWith all of us so mindful of our near transitions to the working world—whether a full-time or internship position—our class has been even more eager to learn tips on how to be an effective...Fri, 12 Apr 2013 14:49:00 Z2013-04-12T20:37:09ZWith all of us so mindful of our near transitions to the working world—whether a full-time or internship position—our class has been even more eager to learn tips on how to be an effective...http://bus.wisc.edu/mba/marketing-research/blog/2013/04/08/what a difference a year can makehttp://bus.wisc.edu/mba/marketing-research/blog/2013/04/08/what%20a%20difference%20a%20year%20can%20makeOne year ago today, I was in the process of being evacuated from a country I had come to love very dearly; Mali, in the heart of West Africa, was destabilized by a military coup, and my service as a U...Mon, 08 Apr 2013 16:03:00 Z2013-04-09T21:05:15ZOne year ago today, I was in the process of being evacuated from a country I had come to love very dearly; Mali, in the heart of West Africa, was destabilized by a military coup, and my service as a U...http://bus.wisc.edu/mba/marketing-research/blog/2013/03/25/spring-eab-meeting-researchs-are-decision-makershttp://bus.wisc.edu/mba/marketing-research/blog/2013/03/25/spring-eab-meeting-researchs-are-decision-makersOne of the greatest things about the A.C. Nielsen Center is our external advisory board (EAB), which keeps us connected with what is happening in the industry. Each semester our EAB meets on campus...Mon, 25 Mar 2013 14:35:00 Z2013-04-10T15:12:17ZOne of the greatest things about the A.C. Nielsen Center is our external advisory board (EAB), which keeps us connected with what is happening in the industry. Each semester our EAB meets on campus...http://bus.wisc.edu/mba/marketing-research/blog/2013/03/12/spring-field-trip-consumer-researchhttp://bus.wisc.edu/mba/marketing-research/blog/2013/03/12/spring-field-trip-consumer-researchLast week, the A.C. Nielsen Center students made a two-day trip to Chicago for the first applied learning experience of the semester. The goal of the trip was to collaborate with C+R research in...Tue, 12 Mar 2013 20:46:00 Z2013-03-13T14:07:31ZLast week, the A.C. Nielsen Center students made a two-day trip to Chicago for the first applied learning experience of the semester. The goal of the trip was to collaborate with C+R research in...http://bus.wisc.edu/mba/marketing-research/blog/2013/03/06/reconcilable-differences-helping-couples-make-joint-buying-decisionshttp://bus.wisc.edu/mba/marketing-research/blog/2013/03/06/reconcilable-differences-helping-couples-make-joint-buying-decisionsYou’ve carefully researched the best TVs and you’re ready to make the purchase before March Madness starts later this month. But with such a big-ticket item, you need your spouse’s...Wed, 06 Mar 2013 15:21:00 Z2013-03-06T16:24:36ZYou’ve carefully researched the best TVs and you’re ready to make the purchase before March Madness starts later this month. But with such a big-ticket item, you need your spouse’s...http://bus.wisc.edu/mba/marketing-research/blog/2013/03/04/marketing-bloghttp://bus.wisc.edu/mba/marketing-research/blog/2013/03/04/marketing-blogOne of the great things about being a Wisconsin MBA student is spring break. We are all talking about it, and many of us have adventures planned. So, after a long winter, we are hoping to get back in...Mon, 04 Mar 2013 15:25:00 Z2013-03-08T16:42:14ZOne of the great things about being a Wisconsin MBA student is spring break. We are all talking about it, and many of us have adventures planned. So, after a long winter, we are hoping to get back in...http://bus.wisc.edu/mba/marketing-research/blog/2013/02/25/quantitative-modeling-and-presidential-electionshttp://bus.wisc.edu/mba/marketing-research/blog/2013/02/25/quantitative-modeling-and-presidential-electionsDuring the 2012 presidential election, marketing research became a point of interest with major news agencies. Specifically, polling methodology received intense scrutiny and fostered much debate....Mon, 25 Feb 2013 14:56:00 Z2013-02-25T22:20:23ZDuring the 2012 presidential election, marketing research became a point of interest with major news agencies. Specifically, polling methodology received intense scrutiny and fostered much debate....http://bus.wisc.edu/mba/marketing-research/blog/2013/02/18/taking-the-plungehttp://bus.wisc.edu/mba/marketing-research/blog/2013/02/18/taking-the-plungeEvery school has its traditions. My undergrad had a midnight breakfast, my high school had clash day, and my elementary school had May Day.  This year I can add a new tradition to my list: the...Mon, 18 Feb 2013 16:02:00 Z2013-02-22T20:19:39ZEvery school has its traditions. My undergrad had a midnight breakfast, my high school had clash day, and my elementary school had May Day.  This year I can add a new tradition to my list: the...http://bus.wisc.edu/mba/marketing-research/blog/2013/02/14/plunging-back-into-classeshttp://bus.wisc.edu/mba/marketing-research/blog/2013/02/14/plunging-back-into-classesIt seems that the impact of climate change is getting closer. Many people were saying that the winter in Madison is not as cold and that it snows less than it did a few years back. But this winter, we...Thu, 14 Feb 2013 22:19:00 Z2013-02-19T15:53:48ZIt seems that the impact of climate change is getting closer. Many people were saying that the winter in Madison is not as cold and that it snows less than it did a few years back. But this winter, we...http://bus.wisc.edu/mba/marketing-research/blog/2013/02/04/current-topics-who-doesn-t-love-global-brand-equity-measurementhttp://bus.wisc.edu/mba/marketing-research/blog/2013/02/04/current-topics-who-doesn-t-love-global-brand-equity-measurementCurrent topics is the only class that all Nielsen-ites must take for the duration of the MBA program. The goal of the class is to expose students to issues that market researchers face on a regular...Mon, 04 Feb 2013 14:50:00 Z2013-02-06T16:00:30ZCurrent topics is the only class that all Nielsen-ites must take for the duration of the MBA program. The goal of the class is to expose students to issues that market researchers face on a regular...http://bus.wisc.edu/mba/marketing-research/blog/2013/01/28/2nd-semester-kicks-offhttp://bus.wisc.edu/mba/marketing-research/blog/2013/01/28/2nd-semester-kicks-offAfter a restful winter break, second semester is now underway, and everyone here at the Nielsen Center is jumping right back into the swing of things. It has been fun to connect with classmates for...Mon, 28 Jan 2013 19:22:00 Z2013-01-28T21:03:10ZAfter a restful winter break, second semester is now underway, and everyone here at the Nielsen Center is jumping right back into the swing of things. It has been fun to connect with classmates for...http://bus.wisc.edu/mba/marketing-research/blog/2012/12/10/snow-falls-in-madison-as-the-semester-comes-to-a-closehttp://bus.wisc.edu/mba/marketing-research/blog/2012/12/10/snow-falls-in-madison-as-the-semester-comes-to-a-closeIt is our first big snow of the season in Madison!  With only one more week of classes before the winter holiday, we are all busy and excited. Thinking about the holidays, I feel very lucky. The...Mon, 10 Dec 2012 16:28:00 Z2012-12-13T20:14:35ZIt is our first big snow of the season in Madison!  With only one more week of classes before the winter holiday, we are all busy and excited. Thinking about the holidays, I feel very lucky. The...http://bus.wisc.edu/mba/marketing-research/blog/2012/12/04/tmrehttp://bus.wisc.edu/mba/marketing-research/blog/2012/12/04/tmreIt is typical in the modern era for professionals in a given industry to focus closely on the developments and trends occurring within their particular field. However, reality suggests that major...Tue, 04 Dec 2012 16:36:00 Z2012-12-04T20:12:37ZIt is typical in the modern era for professionals in a given industry to focus closely on the developments and trends occurring within their particular field. However, reality suggests that major...http://bus.wisc.edu/mba/marketing-research/blog/2012/11/20/staying-connected-technology-can-help-save-family-traditionshttp://bus.wisc.edu/mba/marketing-research/blog/2012/11/20/staying-connected-technology-can-help-save-family-traditionsAway from family over the Thanksgiving holiday? You are not alone. Today’s dynamic, global environment has contributed to the dispersion of families across long distances. It is becoming more...Tue, 20 Nov 2012 20:43:00 Z2012-12-17T18:07:15ZAway from family over the Thanksgiving holiday? You are not alone. Today’s dynamic, global environment has contributed to the dispersion of families across long distances. It is becoming more...http://bus.wisc.edu/mba/marketing-research/blog/2012/11/16/marketing-bloghttp://bus.wisc.edu/mba/marketing-research/blog/2012/11/16/marketing-blogI want to share with you my experience as a “mature” student...namely, one of the very few students whose age is significantly above the average of 27 years. Returning to school when you...Fri, 16 Nov 2012 22:23:00 Z2012-11-20T16:52:09ZI want to share with you my experience as a “mature” student...namely, one of the very few students whose age is significantly above the average of 27 years. Returning to school when you...http://bus.wisc.edu/mba/marketing-research/blog/2012/11/16/general-mills-site-visithttp://bus.wisc.edu/mba/marketing-research/blog/2012/11/16/general-mills-site-visitThe A.C. Nielsen Center and the Center for Brand and Product Management took a double-decker bus to Minneapolis to spend the day at the General Mills headquarters on Friday, November 9. We had a full...Fri, 16 Nov 2012 22:20:00 Z2012-11-20T16:58:13ZThe A.C. Nielsen Center and the Center for Brand and Product Management took a double-decker bus to Minneapolis to spend the day at the General Mills headquarters on Friday, November 9. We had a full...http://bus.wisc.edu/mba/marketing-research/blog/2012/11/05/fall-eabhttp://bus.wisc.edu/mba/marketing-research/blog/2012/11/05/fall-eabA.C. Nielsen Center students and faculty kicked off our external advisory board (EAB) meeting with a lunch to welcome EAB members back to Madison. We then continued to the Plenary Room, where Director...Mon, 05 Nov 2012 21:00:00 Z2012-11-06T19:08:04ZA.C. Nielsen Center students and faculty kicked off our external advisory board (EAB) meeting with a lunch to welcome EAB members back to Madison. We then continued to the Plenary Room, where Director...http://bus.wisc.edu/mba/marketing-research/blog/2012/11/05/current-topicshttp://bus.wisc.edu/mba/marketing-research/blog/2012/11/05/current-topicsThe October 19 current topics class was conducted by guest presenter John Traynor, president and CEO of In Vivo BVA, USA, who talked about the subject of behavioral economics and how it applies...Mon, 05 Nov 2012 20:57:00 Z2012-11-06T19:18:32ZThe October 19 current topics class was conducted by guest presenter John Traynor, president and CEO of In Vivo BVA, USA, who talked about the subject of behavioral economics and how it applies...http://bus.wisc.edu/mba/marketing-research/blog/2012/11/02/being-a-tahttp://bus.wisc.edu/mba/marketing-research/blog/2012/11/02/being-a-taAn exciting piece of my responsibilities this semester is being the teaching assistant (TA) for the first-semester MBA core class “Data to Decisions” with Professor Dee Warmath. In this...Fri, 02 Nov 2012 18:48:00 Z2012-11-06T17:51:55ZAn exciting piece of my responsibilities this semester is being the teaching assistant (TA) for the first-semester MBA core class “Data to Decisions” with Professor Dee Warmath. In this...http://bus.wisc.edu/mba/marketing-research/blog/2012/10/29/the-evolution-of-marketing-researchhttp://bus.wisc.edu/mba/marketing-research/blog/2012/10/29/the-evolution-of-marketing-researchEarlier this year, I had the privilege of attending the ESOMAR International Congress in Atlanta as a networking facilitator. ESOMAR is an international marketing research conference dedicated to...Mon, 29 Oct 2012 16:00:00 Z2012-11-02T16:34:40ZEarlier this year, I had the privilege of attending the ESOMAR International Congress in Atlanta as a networking facilitator. ESOMAR is an international marketing research conference dedicated to...http://bus.wisc.edu/mba/marketing-research/blog/2012/10/26/mid-term-bloghttp://bus.wisc.edu/mba/marketing-research/blog/2012/10/26/mid-term-blogIt feels like the orientation just finished yesterday. Now the mid-term is coming. Trees seem more sensitive than us about how quickly time flies. I still remember my first day in Madison: bright...Fri, 26 Oct 2012 19:33:00 Z2012-10-31T20:05:18ZIt feels like the orientation just finished yesterday. Now the mid-term is coming. Trees seem more sensitive than us about how quickly time flies. I still remember my first day in Madison: bright...http://bus.wisc.edu/mba/marketing-research/blog/2012/10/24/innovationhttp://bus.wisc.edu/mba/marketing-research/blog/2012/10/24/innovationRecently I had an intriguing conversation with my mentor, Bob Drane. I am always very excited and interested in learning about new research methods and capabilities, but I am also aware of the need to...Wed, 24 Oct 2012 20:44:00 Z2012-10-29T13:45:48ZRecently I had an intriguing conversation with my mentor, Bob Drane. I am always very excited and interested in learning about new research methods and capabilities, but I am also aware of the need to...http://bus.wisc.edu/mba/marketing-research/blog/2012/10/24/project-assistantshipshttp://bus.wisc.edu/mba/marketing-research/blog/2012/10/24/project-assistantshipsSeveral students at the WSoB have project assistantships, otherwise known as PAs. The PAs provide students with work experience while pursuing their MBA degree. We are fortunate enough to have PAs...Wed, 24 Oct 2012 15:28:00 Z2012-11-06T17:36:52ZSeveral students at the WSoB have project assistantships, otherwise known as PAs. The PAs provide students with work experience while pursuing their MBA degree. We are fortunate enough to have PAs...http://bus.wisc.edu/mba/marketing-research/blog/2012/10/17/10-17-12http://bus.wisc.edu/mba/marketing-research/blog/2012/10/17/10-17-12Just one day into the Wisconsin MBA Experience, our incoming Class of 2014 was divided into 20 groups of four to five people each. The faculty members who were leading the orientation advised us to...Wed, 17 Oct 2012 13:49:00 Z2012-10-26T21:00:53ZJust one day into the Wisconsin MBA Experience, our incoming Class of 2014 was divided into 20 groups of four to five people each. The faculty members who were leading the orientation advised us to...http://bus.wisc.edu/mba/marketing-research/blog/2012/09/25/more-than-i-wanted-why-some-products-overdeliverhttp://bus.wisc.edu/mba/marketing-research/blog/2012/09/25/more-than-i-wanted-why-some-products-overdeliverWe’ve all experienced the disappointment of buying a product whose capabilities fall short of our expectations. But there are increasing reports of customer frustration with products whose...Wed, 26 Sep 2012 05:00:00 Z2012-09-25T16:05:30ZWe’ve all experienced the disappointment of buying a product whose capabilities fall short of our expectations. But there are increasing reports of customer frustration with products whose...http://bus.wisc.edu/mba/marketing-research/blog/2012/09/21/school-life-balance-during-your-mbahttp://bus.wisc.edu/mba/marketing-research/blog/2012/09/21/school-life-balance-during-your-mbaYou hear a lot about work-life balance in business: which companies prioritize it, how to achieve it, how difficult finding that balance is, making sacrifices, and more. I knew that I wanted a career...Fri, 21 Sep 2012 14:10:00 Z2012-09-21T14:41:33ZYou hear a lot about work-life balance in business: which companies prioritize it, how to achieve it, how difficult finding that balance is, making sacrifices, and more. I knew that I wanted a career...