Thursday, June 7, 2012 Marketing Research Blog
Beijing Culture and Tourism by Cherie Leonard

Our Center trip closed with a weekend in Beijing. As China’s capital city, Beijing is a rapidly growing metropolis that is seeking to preserve its ties to Imperial China. The city has been modernized over the past few decades, particularly since the 2008 Summer Olympics were held there. As a result, tourism is popular, but the city maintains its historical charm. Many of the country’s historical landmarks are in Beijing, including the Forbidden City, Tiananmen Square, the Temple of Heaven, and Hutong districts (traditional courtyard housing).

Beijing is built on a square grid, with six “rings” of highways enclosing the city. At the exact center of the city lies the Forbidden City, and our visit to the site offered a glimpse into Imperial China. We walked through palaces where Chinese dynasties ruled for almost 500 years, viewing cultural artwork and artifacts central to the history of China.

Forbidden City (Imperial Palace), Beijing
Flag dancing in Temple of Heaven, Beijing

The Temple of Heaven was built in the 1400s as a place for Chinese emperors to pray for a good harvest. Its architecture and landscaping are beautiful, featuring several halls and altars for sacrifice and prayer. Many Beijing residents now visit the temple for its use as a park, and it attracts performances by dancers and musicians.

Temple of Heaven, Beijing
Temple of Heaven, Beijing

Flag dancing in Temple of Heaven, Beijing
Flag dancing in Temple of Heaven, Beijing