Wednesday, March 23, 2011 Marketing Research Blog
The A.C. Nielsen Center Visits Amway by Katie Hankes, MBA 2012

Earlier this month the Nielsen Center students took a field trip to Grand Rapids, Michigan to visit the headquarters for Amway, one of the leading direct selling companies in the health, beauty and home care markets. We were graciously greeted by our hosts and taken on a tour of the facility. After touring a portion of the factory donned in lab coats, hair nets and goggles we sat down to a delicious taco lunch and visited with Amway employees. After lunch, Candace Matthews and Yogesh Chavada, Amway’s Chief Marketing Officer and Director of Consumer and Marketing Insights, shared marketing research and career advice with us.

Later that evening several Amway employees joined us out for dinner at The B.O.B. We were all very impressed by the Amway employees’ generosity and enthusiasm. The field trip was a great opportunity to get away from Grainger, bond with other students in the center and learn from Amway employees about what it’s like to work in marketing research for a leading consumer products company.



The A.C. Nielsen Center at The B.O.B.