There is no better foundation for marketing action than marketing research; The A.C. Nielsen Center for Marketing Research offers the only full-time MBA program with a specialization in Marketing Research.
The A.C. Nielsen Center for Marketing Research was established in 1990 and is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. The Center was created to train MBA students in the specialized ideas, issues and techniques of marketing research as well as to help discover and disseminate new marketing research knowledge.
People come to marketing research in many ways. Some study marketing as undergraduates. Some have degrees in fields such as psychology and sociology. Others have strong quantitative backgrounds in economics or statistics. The common thread: a passion for understanding why people make the decisions they do.
If this is your passion, we invite you to learn more about our program, the A.C. Nielsen Center and the Wisconsin MBA as a whole. Contact us with your questions, request a copy of our brochure or schedule a visit.
- Connect with Us
- Events
- News
Catch up with us online real time as we discuss and relate our experiences throughout the semester.
May 17, 2012Marketing Research BlogDell Marketing Research Projectby Valeriya KutsA major educational component of our trip was collaborating with Dell, Inc. and Sentient Services (Dell’s research provider) to conduct qualitative research on technology usage in the context... Read More...
Currently, there are no upcoming scheduled events for this area. Please visit this page again soon, as we are constantly adding to and revising our event schedule. To see other events scheduled within the Wisconsin School of Business, please visit our main schedule. Thank you!