Careers in Marketing Research

The A.C. Nielsen Center prepares you for consumer insight roles that will impact innovation and growth in top client organizations like General Mills, Unilever, and Kraft. Each student receives individualized career and academic advising geared toward business and leadership training, as well as technical proficiency.

Learn More: Your Career | Alumni Profiles

Mentoring & Support: One-on-One Attention

We help our students learn more about the industries they are interested in and explore new ones by providing an extensive support system. Dedicated Center staff and mentors, including second-year MBA students, alumni and External Advisory Board members help with everything from navigating day-to-day coursework to choosing a full-time employer.

Learn More: Mentoring & Support | External Advisory Board

Industry Connections

The A.C. Nielsen Center helps our students build network connections to the marketing research industry through an engaging lineup of speakers, trips, and networking events. In March, Barry Jennings from Dell presented marketing research, and Nielsen students presented a case analysis this spring to the Amway consumer insights team. Learn More: Alumni Summit | Current Topics

Scholarships & Student Consulting Projects

Your MBA is an investment in your future. Many of our students receive funding through project assistantships that allow you to gain relevant work experience. Project assistants generally work on a research project either for a department on campus or for a company.

Learn More: Financial Aid & Tuition | Awards | Student Consulting

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The Premier Marketing Research MBA

There is no better foundation for marketing action than marketing research; The A.C. Nielsen Center for Marketing Research offers the only full-time MBA program with a specialization in Marketing Research.

The A.C. Nielsen Center for Marketing Research was established in 1990 and is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. The Center was created to train MBA students in the specialized ideas, issues and techniques of marketing research as well as to help discover and disseminate new marketing research knowledge.

People come to marketing research in many ways. Some study marketing as undergraduates. Some have degrees in fields such as psychology and sociology. Others have strong quantitative backgrounds in economics or statistics. The common thread: a passion for understanding why people make the decisions they do.

If this is your passion, we invite you to learn more about our program, the A.C. Nielsen Center and the Wisconsin MBA as a whole. Contact us with your questions, request a copy of our brochure or schedule a visit.

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Marketing Research Case Study: A Day in the Life

In many ways, a marketing researcher represents the voice of the consumer in product development. At every turn, he or she plays a critical role in making sure new products reflect the needs of consumers in the target market. This case study illustrates how a General Mills marketing research professional, armed with tools he received in the Nielsen Center MBA program, made significant contributions as a member of a new-product team to create a line extension for the company’s Nature Valley snack bars.

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What is Marketing Research?

Marketing Research drives business decision and strategy in an organization.