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Mike Vig
Back in Boston with ESPNby: Mike VigFriday, April 29, 2016

Last month, I had the opportunity to once again attend the MIT Sloan Sports Analytics Conference in Boston. The goal of the conference is to provide a forum to discuss the increasing role of analytics... Read More

Our Advisory Boardby: Cassie BegalleThursday, April 28, 2016

Industry Leaders + Passionate Board Members + Engaged Mentors = Our Advisory Board When I first joined the Center for Brand and Product Management, I had high expectations for the Advisory Board. I... Read More

Natalie Randall
My New Appreciation for TAsby: Natalie RandallMonday, April 18, 2016

This semester I had the fortunate opportunity to become a Teaching Assistant for an undergraduate marketing course here at UW. One of the many great aspects of the MBA program here at Wisconsin is... Read More

Jennifer Lane
Madison's "Must Do's"by: Jennifer LaneThursday, March 17, 2016

A recent cab driver of mine, and lifetime resident of Madison, told me that “Madison is a big city dressed up as a small town.” After having some time to consider the statement, I have to... Read More