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Sonali Raskar
Changing Consumer Beliefs: An Impactful Model by Scott Cook
by: Sonali RaskarFriday, September 25, 2015

Last year around the same time, I attended my first ever applied learning session on Rapid Innovations at WSB. It was led by Scott Cook and I have vivid memories as it positively impacted the start of... Read More

Alan Stoffer
Marketing Is the Path to General Management
by: Alan Stoffer, Class of 2013Monday, April 29, 2013

Like many students about to embark on a post-MBA career, I am pursuing a path that I hope will lead to big opportunities in general management. The question is how do you get to the C suite? ... Read More