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Kevin Cencula
CBPM Mexico City Trip, day 1 – Mexico City Cultural Tour
by: Kevin CenculaThursday, January 12, 2017

On day 1 of the Center for Brand and Product Management’s trip to Mexico City, the focus was on Mexican history and culture, with the hope that we as students could develop a greater sense of... Read More

Chris Roehrig
Stop, Collaborate and Listen
by: Chris RoehrigMonday, December 19, 2016

One of the major reasons I chose the Wisconsin School of Business to pursue my MBA was our specialization model.  The opportunity to have specific and applicable training in Brand and Product... Read More

Julianna Masterton
Plenty of Prep for Interviews!
by: Julianna MastertonThursday, December 8, 2016

Applying to business school was both exciting and stressful, but when I chose the Wisconsin School of Business, I knew I would have incredible resources, peers, and mentors to help me succeed in... Read More

Brett Thomas
Making a Difference with Brand Management
by: Brett ThomasThursday, December 8, 2016

                When I first started at the Center for Brand and Product Management, I thought I wanted to work at... Read More